Supporting Japan's postwar reconstruction: Starting with the cultivation of "industrial rice"

Wanting to support Japan's postwar reconstruction - Starting with the cultivation of "industrial rice" -

What is truly important to people?
How can people become happy?

We at Iwate Steel Corporation are constantly asking ourselves this question. The origins of our manufacturing began at the time of our founding with the desire to support the post-war reconstruction of Japan while also developing the local economy.

In 1949 (Showa 24), the Kamaishi Mine, which produced high-quality iron ore, was located in the coastal area of ​​Iwate Prefecture, the number one producer of charcoal in Japan.

Steel is also known as the "rice of industry," and during wartime Japan boasted an annual production of 8 million tons. However, many steel mills were burned down during the war, and by 1950, shortly after the war, annual production had plummeted to 560,000 tons.

Iwate Steel was established to support Japan's post-war reconstruction by making effective use of local charcoal and iron ore to produce steel, known as the "rice of industry."

At its peak, the company produced and sold 80,000 tons per year of pig iron (iron extracted from iron ore) for casting in blast furnaces to the country's core industries.

Iwate Steel's blast furnace (photo from that time)

What is truly important to people?
How can people become happy?

We at Iwate Steel Corporation are constantly asking ourselves this question. The origins of our manufacturing began at the time of our founding with the desire to support the post-war reconstruction of Japan while also developing the local economy.

In 1949 (Showa 24), the Kamaishi Mine, which produced high-quality iron ore, was located in the coastal area of ​​Iwate Prefecture, the number one producer of charcoal in Japan.

Steel, also known as the "rice of industry," boasted an annual domestic production of 8 million tons during the war. However, many steel mills were burned down during the war, and by 1950, shortly after the war, annual production had plummeted to 560,000 tons.

Iwate Steel was established to support Japan's post-war reconstruction by making effective use of local charcoal and iron ore to produce steel, known as the "rice of industry."

At its peak, the company produced and sold 80,000 tons per year of pig iron (iron extracted from iron ore) for casting in blast furnaces to the country's core industries.

Iwate Steel's blast furnace (photo from that time)

Get closer to your customers.
A leap from a material supply model: Adapting to the changing times to evolve the company

Get closer to your customers.
A leap from a material supply model: Adapting to the changing times to evolve the company

Subsequently, due to the global steel industry recession of the 1980s, the steel industry underwent large-scale consolidation and restructuring.

Taking this opportunity, in 1994 (Heisei 6), Iwate Steel Works shifted its business to the manufacturing of industrial casting products.

It was a big decision to shift from a materials supply business that extracted iron from iron ore and sent it out to the world to a business that manufactured industrial casting products for use in machine tools, public water and sewerage systems, industrial machinery, and other applications.

However, by utilizing cutting-edge casting simulation systems and 3D technology, the company has transformed into a system that can flexibly handle small-lot, high-mix production, from large parts up to 10 tons.

Furthermore, by collaborating with our engineering department, which handles everything from the design and manufacture to the installation of machines and equipment tailored to customer specifications, we have been able to realize high-added-value manufacturing.

Currently, we have expanded to assemble and manufacture semiconductor-related equipment and precision processing machines.

Based on the iron and steelmaking and casting technologies that have been honed over many years, we respond flexibly to the trends and needs of the times, realizing high-quality manufacturing and continuing to make further leaps forward, always with our sights set on "people's happy lives."

Subsequently, due to the global steel industry recession of the 1980s, the steel industry underwent large-scale consolidation and restructuring.

Taking this opportunity, in 1994 (Heisei 6), Iwate Steel Works shifted its business to the manufacturing of industrial casting products.

It was a big decision to shift from a materials supply business that extracted iron from iron ore and sent it out to the world to a business that manufactured industrial casting products for use in machine tools, public water and sewerage systems, industrial machinery, and other applications.

However, by utilizing cutting-edge casting simulation systems and 3D technology, the company has transformed into a system that can flexibly handle small-lot, high-mix production, from large parts up to 10 tons.

Furthermore, by collaborating with our engineering department, which handles everything from the design and manufacture to the installation of machines and equipment tailored to customer specifications, we have been able to realize high-added-value manufacturing.

Currently, we have expanded to assemble and manufacture semiconductor-related equipment and precision processing machines.

Based on the iron and steelmaking and casting technologies that have been honed over many years, we respond flexibly to the trends and needs of the times, realizing high-quality manufacturing and continuing to make further leaps forward, always with our sights set on "people's happy lives."

[STORY]
Let's create something that has never existed before - to expand the possibilities of Iwate's iron culture -

The president at the time, Koji Obara , was entrusted with the major task of steering the company from a business that provided the material "iron" to a manufacturing business that produced cast parts.

In fact, when making this decision, Ohara had a desire to make ironware.

However, Iwate is home to "Nambu Ironware," which was born in the 17th century and has continued to develop while inheriting history and tradition.
Therefore,

"As a fellow Iwate resident, I don't think there's any need to take on something that competes with that."

These were Obara's own words at the time.
However, even though more than 20 years had passed since 1994, when the company made a major business transformation, Obara's passion for ironware had not disappeared.

On the contrary, there was a change in Obara's thinking...

"As ironware from the same Iwate prefecture, perhaps there is a way for this field to evolve and develop even further..."

That's what I started to think.

It is also important to cherish and preserve history and traditions.

On the other hand, I thought that if we could utilize cutting-edge technology to create ironware that suited modern lifestyles, it could be an opportunity to draw attention to ironware in Iwate Prefecture and expand its possibilities.

Let's create something that has never existed before in the world.

[STORY]
Let's create something that has never existed before
- To expand the possibilities of Iwate's iron culture -

The president at the time, Koji Obara , was entrusted with the major task of steering the company from a business that provided the material "iron" to a manufacturing business that produced cast parts.

In fact, when making this decision, Ohara had a desire to make ironware.

However, Iwate has "Nambu Ironware," which was born in the 17th century and has developed while inheriting history and tradition.

"As a fellow Iwate resident, I don't think there's any need to take on something that competes with that."

These were Obara's own words at the time.
However, even though more than 20 years had passed since 1994, when the company made a major business transformation, Obara's passion for ironware had not disappeared.

On the contrary, there was a change in Obara's thinking...

"As ironware from the same Iwate prefecture, perhaps there is a way for this field to evolve and develop even further..."

That's what I started to think.

It is also important to cherish and preserve history and traditions.

On the other hand, I thought that if we could utilize cutting-edge technology to create ironware that suited modern lifestyles, it could be an opportunity to draw attention to ironware in Iwate Prefecture and expand its possibilities.

Let's create something that has never existed before in the world.

Under the direction of President Ohara, a project to create a new era of "ironware" that would completely change the conventional image of "ironware" began seven years ago in 2016.

Ohara: " Bronze and iron tools appeared in the late Jomon period, but even with all this technological advancement and development, iron has always remained heavy and breakable. The image of it being prone to rust has not changed. It is up to us, who have been involved in steelmaking and casting for so long, to innovate. Let's make thin, light iron. Let's make iron that won't break or rust. Let's make ironware that can be used comfortably for a long time. If we can help people to make their lives even more fulfilling by making this a reality, perhaps the good qualities of iron will once again be recognized and appreciated by the world... That's what I thought. "

Under the direction of President Ohara, a project to create a new era of "ironware" that would completely change the conventional image of "ironware" began seven years ago in 2016.

Ohara: " Bronze and iron tools appeared in the late Jomon period, but even with all this technological advancement and development, iron has always remained heavy and breakable. The image of it being prone to rust has not changed. It is up to us, who have been involved in steelmaking and casting for so long, to innovate. Let's make thin, light iron. Let's make iron that won't break or rust. Let's make ironware that can be used comfortably for a long time. If we can help people to make their lives even more fulfilling by making this a reality, perhaps the good qualities of iron will once again be recognized and appreciated by the world... That's what I thought. "

Could this be called a new era of ironware?

Obara's passion for "iron" is firmly passed on to each and every employee on the manufacturing floor. Whenever employees are troubled or unsure about something at the development and manufacturing sites of the "Ductile Series," there is one question they ask themselves. That question is, "Can this be called ironware for a new era?"

At the development site, we ask ourselves whether the performance is valuable enough to overturn the conventional wisdom of "ironware" up until now. Will it provide an amazing impression to the customer who picks it up? At the manufacturing site, we ask ourselves whether we can proudly say that this is ironware of a new era when it is put on the market with that quality and placed next to other brands of ironware.

By constantly asking itself the question, "Can this be called new-age ironware?", Iwate Steel is challenging itself to create new-age ironware by setting strict quality standards, to the point of rejecting products that would be acceptable to other brands.

Could this be called a new era of ironware?

Obara's passion for "iron" is firmly passed on to each and every employee on the manufacturing site.

At the development and manufacturing sites of the Ductile Series, there are words that each employee asks themselves when they are troubled or in doubt.

it is,
"Can this be called a new era of ironware?"
That word.

In the development field, is its performance valuable enough to overturn the conventional wisdom about "ironware"?

Does it provide an amazing feeling to the customers who pick it up?

At the manufacturing site, when this quality is put on the market and placed alongside other brands of ironware, can the manufacturer proudly say that this is ironware of a new era?

By constantly asking itself the question, "Can this be called new-age ironware?", Iwate Steel is challenging itself to create new-age ironware by setting strict quality standards, to the point of rejecting products that would be acceptable to other brands.

Thus , after three years of development and numerous trials and errors, the Ductile Series was born: a new generation of ironware that is incredibly thin , light , rust-proof , and non-stick , and can be used for a longer period of time .

Ohara: " The times are constantly evolving. We need to keep up with this trend and create things that are truly necessary for people, that are useful, and that people will be happy with. That is the mission of Iwate Steel. So I don't think we necessarily need to pursue quantity. What's important is how people can become happy. What can Iwate Steel do to achieve that? That's what I want to keep focusing on."

Iwate Steel's manufacturing, which inherits the genes of "iron" along with the new-age ironware "Ductile Series" that is packed with over 70 years of technology and passion, will continue to move forward with an eye to the future and the happiness of people.

Thus , after three years of development and numerous trials and errors, theDuctile Series was born: a new generation of ironware that is incredibly thin , light , rust-proof , and non-stick , and can be used for a longer period of time .

Ohara: " The times are constantly evolving. We need to keep up with this trend and create things that are truly necessary for people, that are useful, and that people will be happy with. That is the mission of Iwate Steel. So I don't think we necessarily need to pursue quantity. What's important is how people can become happy. What can Iwate Steel do to achieve that? That's what I want to keep focusing on."

Iwate Steel's manufacturing, which inherits the genes of "iron" along with the new-age ironware "Ductile Series" that is packed with over 70 years of technology and passion, will continue to move forward with an eye to the future and the happiness of people.

Iwatetsu Ironware's products are:
It can also be purchased as a hometown tax return gift.